Brief 4:: D&AD submission

After getting my peers to proof my work and checking with my tutors that I am submitting my brief in the correct format to D&AD I have finally submitted!

Kirsty Fruin D&AD It's Nice That.pdf

Branding: Studio Hansen

 
This branding is simple, using only one colour. The colour of the logo then stand out against the white surfaces it is presented upon. This is an simple but effective branding solution where the applications are endless.

Branding:: Logo

The use of type in this logo makes it visually interesting. The absence of different parts of the type and the difference in type size makes it more engaging for the reader. The colour of the logo allows it to be applied to a variety of surfaces and coloured stocks.

Branding: Colour

The consistent use of colour and geometric shapes tie all the branded collateral together whilst at the same time keeping it fun and playful. The use of the brown paper makes the colours more prominent and eye catching to the viewer.

Branding:: Logotype

This branding uses a logotype and applies it to all the printed collateral. The gold colouring of the type allows it adopt a sense of worth and opulence. It works against both black and white stocks showing its diverse range of applications.