Sunday, 17 February 2013

Brief 4:: Existing Competitons

Competitions of the nature of the 'creative lottery' I am proposing for It's Nice That to run already exist. Pepsi Max is a fine example of this....


This competition requires the user to acquire a code through purchasing either a Pepsi Max or a packet of Walkers crisps, the code is then entered online and one code will be drawn as the winner. This system seems well structured and would work; if codes were already chosen before they were dispatched then there would be the risk of the winning code not being entered to online. This system would ensure that the person entering the code has an interest in 'It's Nice That.'