The above is the preliminary design for the 'creative lottery' ticket. I have tried to keep the print engaging through the use of the type as well as it being interactive (by the user having to rip open the [perforation to obtain their ticket).
I have tested the design with different possible colour variations and imagery. I thought that seen as 'It's Nice That' are concerned with worldwide design, this could be run throughout different regions and not just England. The different colours could therefore be used as a colour coding system to where the tickets are distributed to.
