Tuesday, 22 January 2013

FSB:: Sans Serif Typeface

We had discussed the possibility of James designing a typeface to be used in the designs. However, he had designed a typeface previously and presented it to the fashion show committee and they weren't overly keen on it as they thought it was too feminine to represent the course as there are boys on the course too. After discussions with James we decided that we would use an existing typeface as we could then use it for both headlines and body copy, to ensure consistency, and use it straight away. Whereas a typeface James could make would only be used as a header.

We want to use a sans serif typeface, so James and myself took a trip to the library to see what sans serif typefaces we could potentially use. We came across a typeface called 'NOA' which we thought would be apt.