Myself, Olivia Chapman and Frankie Roberts have decides to collaborate on the design for the Leeds College of Art Fashion Show 2013.
The Brief::
LEEDS COLLEGE OF ART
GRADUATE FASHION SHOW 2013 LIVE BRIEF
Visual identity for Leeds Graduate Fashion Show 2013.
INFORMATION ON THE EVENT
The third year fashion students are beginning to organise their annual fashion show for 2013. We would like to give one/or a collaborative group of the third year graphics students the opportunity to get on board and come up with an innovative and dynamic concept for the graphics for the event.
In previous years the two fashion pathways (fashion design and fashion innovation) have organised two separate events, however this year we will be organising a joint event consisting of a fashion show and exhibition at the same venue. This year we will be hold the event at the newly opened Canal Mills. Canal Mills is an old textile factory recently converted into an events space. We would like the history and character of the space to be used as direction for the concept of the graphics. The link for the website is shown below
http://canalmills.com/
TARGET AUDIENCE
Industry Professionals
Individuals we would like to invite to the event as VIPs, these are our main audience and the people we are out to make a positive lasting impression on.
Sponsors
When contacting the sponsors we will need an identity for the event to show that we are serious and the event will be done in a professional manor.
Family members
People related to students who will also be invited to attend the event.
TONE OF VOICE
Clear, concise, professional, cutting edge, contemporary – Despite the rustic feel to the venue our vision for the interior of the event is clean and minimal.
DELIVERABLES
Visual identity
Social media online presence
Promotional material (Posters, flyers, sponsor invites, gifts)
Print collateral (Invites – possibly conceptual, Tickets, Letter heads, business cards)
Signage & Wayfinding for the event
Deadline
First deadline: January 10th
Please email us prior to this date to let us know if you are interested in collaborating with us or if you have any questions. We will then arrange to meet you the week commencing 14th January to discuss your ideas, from there we will select the concept we would like to take forward.
Fashion show date: 13th July
Contacts
Fashion show committee: bafashionlca@gmail.com
Laura Barker
Liz Michie
