Brief 4: What Makes 'It's Nice That' Tick?

In order for me to understand what the people of 'It's Nice That' enjoy and are going to appreciate, I have been looking at their website and noting what they have to say about the promotional material that drops through their doors on a daily basis. The comments they have made on these will allow me to establish an understanding of what I should produce in order to be in with a chance of inpressing them when designing an outcome for the D&AD competition brief.

Kunst Halle Sankt Gallen: Sylvia Sleigh

Press Release for an exhibition in the newspaper poster. This format would work well as a device to promote 'It's Nice That' to students as it could be produced on a low product and either mailed out or given to students on campus.


Puck Studio: Birthday Presents

Posters in tubes! It seems 'It's Nice That' love a poster in a tube and although the product needs to be aimed towards the students, it needs to also capture the essence of what 'It's Nice That' like and appreciate. A specialist print poster in a tube would be a great way on capturing the audience (students) as they can put it on their walls and have it as a continual reminder. However, this could be a high cost job which is not what 'It's Nice That' want from this brief.