Brief 7:: Final Boards

I have put together my final boards ready for submission and entered....

Kirsty Fruin Kickstart 2013.pdf

Brief 7:: Design Variation

Design variations for the coffee cup infographics

design variations 7.pdf

Brief 7:: Poster Variations

I have produced a variety of poster designs so that I can pick the best to then mock- up

circles poster.pdf

Brief 7:: Coffee Infographics

As it seems NDG want to keep to their circular colours and white background visuals, I am going to produce these circles as infographics. This will allow the circles to then be both visually interesting as well as educational.

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I have been looking at existing coffee infographics to see how it has been produced in the past

It seems the infographics has predominantly been produced in the cup format. I am going to take this and put it into the NDG pod format.

Brief 7:: Kickstart Coffee Types

I have been researching further into the coffee type NDG offers so that I can then produce infographic based on these coffees they offer.

Brief 7:: Scratch and Sniff

I am not sure that a poster simply saying scratch and sniff is going to sell the coffee machine to the consumer. therefore I have been looking at other words I could use to convey the same message but with more relevance to Nescafe.

Brief 7:: Can you eat coffee beans?

As I want to play on the senses within my design idea, I wanted to see if you could eat a coffee bean?

It is fair to say that eating too many coffee will cause problems but the odd one or two will do no harm.

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Starbucks also have coffee beans available for customers to smell and taste, so I can't see this being a problem for Nescafe.

Brief 7:: Choosing Coffee

I have been researching into how coffee buyers go about choosing the right coffee for them. I can them play on these assets within the NDG range. 

It seems choosing coffee is concerned with the aroma and flavor of the coffee beans. Therefore I am going to play on the smell and taste senses within my design decisions.

Brief 7:: Scratch and Sniff

I have been researching into the possibility of using 'scratch and sniff' on my posters. However, I wasn't sure if it would be possible to produce a scratch and sniff bubble for each of the coffee flavours Nescafe produces for the NDG (Nescafe Dolce Gusto)

My research has informed me that it is possible to produce a scratch and sniff scent for almost any smell. Therefore it wold possible to do this for my poster design.

Brief 7:: Circles

As the brief states that NDG is concerned with white background and pops of circular colour, I have been looking into graphic design trends that use circles in the designs. The brief also states that they want the design to represent the 'stylish' audience they are selling the produce to.

Brief 7:: Kickstart 2013

I have been researching into the machine itself. The more I know about the machine, the better I am going to be able to sell the product to the audience.

Brief 7:: Kickstart

Design ideas for NDG Kickstart.

I want to use bold circular colours to represent the brand but also use it to represent the coffee itself. I am thinking of playing on the print processes and possibly using scratch and sniff to help represent the coffee using more senses.

kickstart.pdf

Brief 7:: Kickstart 2013

I have come across this brief on YCN.

Although I am already tackling many briefs, I want to complete this one as a short two day brief.

Winning this brief could give me the opportunity to work in the YCN studio over summer and potentially win £3000. This would be an immense opportunity to 'Kickstart' my career. Therefore I am going to take a little to work on this brief.