Brief 3:: Identity

I have come across this branding for an accountancy firm. It uses a stripped down sans serif typeface (removing parts of the typeface structure so that the viewer has to construct the typeface in their heads) and a spot colour for the last character. I thought this style could work well with livs fashion collection, as the removed parts of the letterform represent the panopticism within her work, the spot colour is a representation of the lime green spot colour used throughout her collection.