Tuesday, 12 March 2013

Brief 4:: Promotional Vans

In order for the It's Nice That Creative lottery tour to be able to travel the country I am going to propose that they travel in a promotional van which has the code/letter pattern over it as well as the identity of the competition.

I have been looking at existing promotional vehicles to see how the graphics is applied to them and how I can then apply the graphics to my design.





From the above designs, it is evident that the graphics tend to cover the majority of the available space on the vehicle. I also want to utilize the space available on the vehicle, as the more you cover the more advertisement you gain. However, I need to ensure the information is easily digestable and does not overload the reader with too much information.