I have tried developing the same concept but with a finer typeface in order to achieve the same affect but allow the branding to retain a fashion/designed element about it. I feel this typeface works a lot better, however, I need to think about legibility and whether it is legible. If it is not entirely clear, I could always have her name position beneath or on the reverse in a more legible type (a seen with the designers in Selfridges).
