Both these clearly outline the instructions in regards to how to enter the competition. The instructions are presented with a clear hierarchical structure which enables the information to easily digested by the recipient. I think my design need to use a clearer structure which the reader can then follow, this will ensure more people enter the competition. Having a QR code as a direct link to the 'It's Nice That' Creative Lottery page will also make the page more accessible to the reader, again enabling more people to potentially enter the lottery.
