Today, I went into Selfridges Manchester to look at the swing tickets of higher end clothing. All the type for the logos of these designers were well considered; you could see the concept behind some of them whereas other were simply aesthetically pleasing. Most of the swing tickets included some kind of print finish in order to display the quality of the product through it's branding. This has given me more of an idea of how I can produce Liv's branding so that she fits in with her target market and markets her audience correctly.
